Find out everything you need to know about becoming a Creative Director.
Job Title – Creative Director
Description
A Creative Director is the creative lead at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold. Creative directors plan advertising, oversee the creative process and give guidance to the creative people that work under them. They approve all work created by their staff and often work directly with clients to present that work.
Typical Job Activities
Invents new
ideas for branding, advertising campaigns and marketing messages
Understands design and smart copy, and recognize fresh approaches to advertising
Analysis trends, look at new data and keep with the times
Advertises campaigns have timelines, and creative directors will need to make
decisions on final copy, final art, finished commercials and radio spots
Meets with corporate heads and clients on a regular basis
Does this sound like a career for you? Browse jobs in the design services industry here.
Related Occupations
Marketing
manager
Acquisition
manager
Sales representative
Designer
Copywriter
Artist
Educational Requirements
Senior Certificate with matric
exemption
Degree in creative fields like copy writing or designing
Compulsory
subjects: Mathematics
Recommended subjects: Business
Economics and Art
What natural skills and/or aptitudes do I need for this occupation?
Be creative
Be able to be a good communicator, better
than the average manager
Have people management skills
Be computer literate
Have excellent oral and written
communication skills
Have leadership and motivation
Have commercial awareness
Able to be organised and discreet
Able to be practical and analytical
Able to be confident and focused
Able to be persistent and persuasive
Able to be ambitious
Able to Network
Be able to enjoy competition
Browse Udemy for professional development courses in your industry.
Employment Opportunities
Moderate
Market Competitiveness
High
Income Potential
Moderate
Self-Employment Opportunities
Moderate
International Employment Opportunities
Moderate
Possible Employers
Advertising agencies
Media firms
At Web and software development companies
Video game firms
Film industry
Art gallery
Fashion design companies
Browse companies hiring now.
Relevant Contact Details
Institute
for Marketing Management
www.saim.co.za
Career Progress and Path
Further studies in the specific career
field
Further studies in related fields
Experience in specific field
Work performance
General management studies
Possible Career Paths
Specialist career in the specific field
Management positions in the specific field
Management position in related fields
General business management
Employment Stability
Moderately stable
Reasons to consider this career
I can be of service to people
I can work with people
I can progress in the business world
I can communicate and interact with people