I want to learn about careers as a Creative Director

Find out everything you need to know about becoming a Creative Director.

Job Title – Creative Director


A Creative Director is the creative lead at advertising and marketing companies, working with designers, artistscopywriters, sales teams and marketers to create a vision for products sold. Creative directors plan advertising, oversee the creative process and give guidance to the creative people that work under them. They approve all work created by their staff and often work directly with clients to present that work. 

Typical Job Activities

Invents new ideas for branding, advertising campaigns and marketing messages
Understands design and smart copy, and recognize fresh approaches to advertising
Analysis trends, look at new data and keep with the times
Advertises campaigns have timelines, and creative directors will need to make decisions on final copy, final art, finished commercials and radio spots
Meets with corporate heads and clients on a regular basis

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Related Occupations

Marketing manager
Acquisition manager
Sales representative

Educational Requirements

Senior Certificate with matric exemption
Degree in creative fields like copy writing or designing

Compulsory subjects: Mathematics
Recommended subjects: Business Economics and Art 

What natural skills and/or aptitudes do I need for this occupation?

Be creative
Be able to be a good communicator, better than the average manager
Have people management skills
Be computer literate
Have excellent oral and written communication skills
Have leadership and motivation
Have commercial awareness
Able to be organised and discreet
Able to be practical and analytical Able to be confident and focused
Able to be persistent and persuasive
Able to be ambitious
Able to Network
Be able to enjoy competition

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Employment Opportunities


Market Competitiveness


Income Potential


Self-Employment Opportunities


International Employment Opportunities


Possible Employers

Advertising agencies
Media firms
At Web and software development companies
Video game firms
Film industry
Art gallery
Fashion design companies

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Relevant Contact Details

Institute for Marketing Management

Career Progress and Path

Further studies in the specific career field
Further studies in related fields
Experience in specific field
Work performance
General management studies

Possible Career Paths 

Specialist career in the specific field
Management positions in the specific field
Management position in related fields
General business management 

Employment Stability

Moderately stable 

Reasons to consider this career

I can be of service to people
I can work with people
I can progress in the business world
I can communicate and interact with people