Find out everything you need to know about becoming an Advertising Media Planner.
Job Title - Advertising Media Planner
An Advertising Media Planner, also known as an Advertising Media Buyer; decides on the most effective way of advertising a product and then negotiates to buy the advertising space or time required.
Typical Job Activities
the market and selects the most appropriate advertising medium (for example TV,
radio, the Internet, newspapers, magazines)
Aims to reach the maximum number of people at a the minimum cost
Bases the choice of medium on research data and on the available budget
Deals with competing with other buyers
Works closely with others in the advertising team
Does this sound like a career for you? Browse jobs in the marketing and media industry here.
Certificate with matric exemption for degree course
Senior Certificate for diploma course
Compulsory subjects: Mathematics
Recommended subjects: Accounting, Economics and Languages
What natural skills and/or aptitudes do I need for this occupation?
Be a good communicator
Be able to budget
Be able to work well in a team
Do a short course in social media management.
International Employment Market
private companies - Advertising agencies, the media, or professional and trade
Medium or small companies – Advertising such as department stores
Self-employed: Contractor, consultant, own practice, freelance
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Relevant Contact Details
South African Institute of Management
Institute for Marketing
Career Progress and Path
in specific field
Possible Career Paths
Management positions in the specific field
Reasons to consider this career
become a manager
To apply my special skills