I want to learn about careers as an Advertising Media Planner

Find out everything you need to know about becoming an Advertising Media Planner.

Job Title - Advertising Media Planner 


An Advertising Media Planner, also known as an Advertising Media Buyer; decides on the most effective way of advertising a product and then negotiates to buy the advertising space or time required.

Typical Job Activities

Studies the market and selects the most appropriate advertising medium (for example TV, radio, the Internet, newspapers, magazines)
Aims to reach the maximum number of people at a the minimum cost
Bases the choice of medium on research data and on the available budget
Deals with competing with other buyers
Works closely with others in the advertising team

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Related Occupations

Marketing Manager

Educational Requirements

Senior Certificate with matric exemption for degree course
Senior Certificate for diploma course
Compulsory subjects: Mathematics
Recommended subjects: Accounting, Economics and Languages

What natural skills and/or aptitudes do I need for this occupation?

Be able to negotiate
Be a good communicator
Be competitive
Be able to budget
Be able to work well in a team

Do a short course in social media management.

Employment Opportunities


Market Competitiveness


Income Potential


Self-Employment Options


International Employment Market


Possible Employers

Big private companies - Advertising agencies, the media, or professional and trade organisations
Medium or small companies – Advertising such as department stores
Self-employed: Contractor, consultant, own practice, freelance

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Relevant Contact Details

South African Institute of Management

Institute for Marketing Management

Career Progress and Path

Experience in specific field
Work performance

Possible Career Paths

Management positions in the specific field

Employment Stability

Moderately stable

Reasons to consider this career

To become a manager
To apply my special skills