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Job Title – Customer Intelligence Director


The Customer Intelligence Director leads a business unit in the Customer Intelligence team to define and deliver the key customer insights the Professional Information Businesses need to drive and increase Total Customer Value.

Typical Job Activities

Builds and leads Professional Information Business Customer Intelligence team, comprising trusted Customer Intelligence and Insight professionals to work with the PIB business unit to identify and deliver the data-driven insights required to increase Total Customer Value
Advises PIB stakeholders on ways we can combine internal customer data, 3rd party customer data and independent research to improve commercial performance
Continually evolves and develops the capability and talent within the PIB Customer Intelligence team to optimize their potential contribution
Represents the voice of the customer at senior leadership level to ensure that insight is at the heart of decision making on a day to day basis. This means championing the customer, challenging any plans and initiatives that are not customer focused and proposing solutions that profitably meet customer needs / wants
Drives a culture of customer-led thinking across the business, through sharing relevant customer & market research to aid better decision making and action across all functions
Delivers impact by monitoring and maximizing the value of projects where insight plays a significant role. Institute commercial evaluation of all projects at key stages and monitor and report the value outcomes of all projects
Delivers best in class quality research and insight methodologies by agreeing and prioritizing a Programme of research & insight to meet PIB business unit needs
Develops briefs to meet business and project needs, lead selection of partner research agencies on an ad hoc basis, and manage research agencies and projects to budget, working across the team
Develops, maintain and broaden internal and external network in order to keep up-to-date on best in class innovations, insight and delivery of experience and to translate evolving insight strategies and priorities

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Related Occupations

Marketing manager
Sales manager
Shop assistant
Store manager

Educational Requirements

Senior Certificate with matric exemption
Degree at a university in Marketing, Human Social Studies Market Research 

Compulsory subjects: Mathematics
Recommended subjects: Accounting, Economics or Languages 

What natural skills and/or aptitudes do I need for this occupation?

Be able to negotiate
Be a good communicator
Be competitive
Be able to budget
Be able to work well in a team

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Employment Opportunities 


Market Competitiveness


Income Potential


Self-Employment Opportunities


International Employment Opportunities


Possible Employers

Advertising agencies
Advertisers such as department stores
The media (radio, television, newspapers and magazines)
Professional and trade organisations

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Relevant Contact Details

South African Institute of Management

Institute for Marketing Management

South African Marketing Research Association

Career Progress and Path 

Experience in specific field
Work performance
General management studies
Do presentations, seminars, publish articles, etc. 

Possible Career Paths 

Specialist career in the specific field
Management positions in the specific field
General business management 

Employment Stability

Moderately stable 

Reasons to consider this career

The need is determined by the customers
I can progress in the business world
I can apply my special skills