Find out everything you need to know about becoming a Customer Intelligence Director.
Job Title – Customer Intelligence Director
The Customer Intelligence Director leads a business unit in the Customer Intelligence team to define and deliver the key customer insights the Professional Information Businesses need to drive and increase Total Customer Value.
Typical Job Activities
leads Professional Information Business Customer Intelligence team, comprising
trusted Customer Intelligence and Insight professionals to work with the PIB
business unit to identify and deliver the data-driven insights required to
increase Total Customer Value
Advises PIB stakeholders on ways we can combine internal customer data, 3rd party customer data and independent research to improve commercial performance
Continually evolves and develops the capability and talent within the PIB Customer Intelligence team to optimize their potential contribution
Represents the voice of the customer at senior leadership level to ensure that insight is at the heart of decision making on a day to day basis. This means championing the customer, challenging any plans and initiatives that are not customer focused and proposing solutions that profitably meet customer needs / wants
Drives a culture of customer-led thinking across the business, through sharing relevant customer & market research to aid better decision making and action across all functions
Delivers impact by monitoring and maximizing the value of projects where insight plays a significant role. Institute commercial evaluation of all projects at key stages and monitor and report the value outcomes of all projects
Delivers best in class quality research and insight methodologies by agreeing and prioritizing a Programme of research & insight to meet PIB business unit needs
Develops briefs to meet business and project needs, lead selection of partner research agencies on an ad hoc basis, and manage research agencies and projects to budget, working across the team
Develops, maintain and broaden internal and external network in order to keep up-to-date on best in class innovations, insight and delivery of experience and to translate evolving insight strategies and priorities
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Related OccupationsMarketing manager
Senior Certificate with matric
Degree at a university in Marketing, Human Social Studies Market Research
Recommended subjects: Accounting, Economics or Languages
What natural skills and/or aptitudes do I need for this occupation?
Be able to negotiate
Be a good communicator
Be able to budget
Be able to work well in a team
International Employment Opportunities
Advertisers such as department stores
The media (radio, television, newspapers and magazines)
Professional and trade organisations
Browse companies hiring now.
Relevant Contact Details
African Institute of Management
for Marketing Management
African Marketing Research Association
Career Progress and Path
Experience in specific field
General management studies
Do presentations, seminars, publish articles, etc.
Possible Career Paths
Specialist career in the specific field
Management positions in the specific field
General business management
Reasons to consider this career
The need is determined by the customers
I can progress in the business world
I can apply my special skills