Find out everything you need to know about becoming a Content Producer.

Job Title – Content Producer

Description

A Content Producer is someone who writes for websites – from news stories and blogs, to product descriptions and auditing existing content, all the while ensuring that corporate content strategy is properly implemented.

Typical Job Activities

Finds newsworthy and breaking news content that resonates with audience
Makes sure there is a quick turn-around on sourcing, researching and writing engaging content for a variety of events
Brainstorms and writes viral content and original feature articles
Plans and updates features from a search engine optimisation perspective
Writes strong social media posts
Completes tasks scheduled through a CRM system
Comes up with strong efficient ways to grow events, newsworthy content and readership
Develops new avenues of content to increase unique visitor numbers, page views, newsletter subscriptions and community engagement
Copyedits and sub-edits event and editorial content daily in line with website style
Brainstorms original feature and viral content ideas
Adds content to content management system and to social media schedule
Develops and manages client relationships

Does this sound like a career for you? Browse jobs in the marketing and media industry here.

Related Occupations

Content Writer
Content Developer
Journalist
Editor
Reporter
Translator
Technical writer

Educational Requirements

Senior Certificate with matric exemption for a BA degree or graduate diploma in English, communications, marketing, journalism, advertising, or a related field
Senior Certificate for a diploma course in related fields

Compulsory subjects: Languages
Recommended subjects: History

Required Skills

Working knowledge of HTML and CMS software such as WordPress and understanding Google Analytics and Search Engine Optimisation techniques
Fluent in Microsoft office - MS Word and MS Excel
Planning, writing, and editing copy in a professional capacity for web projects
Experience comprised of agency, digital and/or media publishing work
Experience in Photoshop
Working knowledge of Facebook and Twitter
Fluent in English: written and spoken

What natural skills and/or aptitudes do I need for this occupation?

Have writing and language ability and a good general knowledge
Be curious and persistent
Be accurate, unbiased and objective
Work well with others
Have initiative and be resourceful
Be in good health and have physical stamina
Have a good memory
Have a good command of more than one of the official languages

Do a short course in social media management.

Employment Opportunities

Moderate

Market Competitiveness

High

Income Potential

Moderate

Self-Employment Opportunities

High

International Employment Opportunities

Moderate

Possible Employers

Newspaper firms
Magazine firms
Book publishing firms
Own Publishing business
Online Publishers

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Relevant Contact Details

Naspers
https://www.naspers.com/

Career Progress and Path

Further Studies in the specific career field
Experience in specific field
Work performance

Possible Career Paths

Specialist career in the specific field

Employment Stability

Moderately stable

Reasons to consider this career

I can be of service to people
I can work with languages
I can create new things
I can entertain people
I am very interested in a specific subject or field
I can communicate and interact with people