Introducing Media Personality, Ivor Price

Media Expert

Recently we had a chat with TV Presenter, Columnist and Co-founder of, Ivor Price.

Introducing Media Personality, Ivor Price

Recently we had a chat with TV Presenter, Columnist and Co-founder of, Ivor Price. Ivor shared with us how he got into his line of work, what he loves about his career, and advice for those perusing careers in media. Ivor says he was 14-years-old when Die Burger presented a school newspaper course for aspiring journalists. “As bit of a dare, they invited us to write for their youth supplement. It was as if a curtain opened; as if a light bulb went on. I bombarded them with stories from my school, teenage issues (like sex, of course!) and even a crime story or two from my neighbourhood. Eventually I also ended up doing my internship there, and the rest is history,” says Ivor.


We also asked Ivor what his field of study was. “After matriculating, I did a three-year diploma in Language Practice. I sucked at it, because most of the time I was hanging at Die Burger’s office – a few minutes walk from campus,” he says. Ivor tells us that later he went on to qualify in Newsroom Management. “Years later I also qualified in Newsroom Management from the IAJ and completed the sought-after Media Management Programme (MMP) presented by Naspers and the University of Stellenbosch Business School,” he adds.


This media expert also shares what he most loves about his chosen career. “I love that I’ve been fortunate to have big breaks, and spectacular failures. In the last 20 years I’ve worked in print (daily and community newspapers), and broadcasting (first as a SABC2 News Anchor and RSG Radio Presenter, later as a Presenter for VIA on DSTV),” Ivor says.


Ivor has also started delving into the digital space. “These days I’m exploring the digital world. My business partner, Kobus Louwrens, and I launched last year – a brand-new agricultural lifestyle brand. We get to tell new stories of often unsung heroes. We get to make our own decisions, and best of all, we get to practice all our learnings of the last 20 years in media.”


Ivor shares some sterling advice for aspiring media artists. “Don’t do it for the fame. It’s overrated, and this isn’t Hollywood or “The Devil Wears Prada”, anyway. It’s a tough game. You’ve got to be agile and multi-skilled.”

“Above all, guard both your online and offline reputations – with your life. Make your reputation unassailable and constantly work at improving your game. Oh, and life happens. Fix your crown, learn the lesson and get back in the ring,” Ivor adds.

Follow Ivor on all of his adventures on @foodformzansi and check out for more