A solid, attractive company culture does more than attract top talent, while encouraging existing employees to stay on...

Did you know that your company’s culture is its only truly unique identifier? It’s true.

While your products, services, mission, vision and even business strategies can be duplicated by competitors, your company’s culture cannot be replicated. In short, your company’s culture is its personality.

This unique personality guides, inspires and motivates employees and is responsible for creating a happy and fulfilling work environment. This in turn plays a major role in attracting and retaining great employees.

A solid culture helps achieve business goals.

When a culture is strong, the shared sense of purpose leads to employee engagement at all levels, and leads to motivated employees and high performing managers. And as we all know, happy employees are more productive employees.

A solid culture strengthens the company’s brand.

A strong sense of identity within the business leads to a stronger brand perception externally, as employees sing the praises of the company and also ‘live the brand’ both at work and after hours.

A solid culture saves company money.

Companies with great cultures have high levels of employee satisfaction, leading to lower turnover rates. Minimising turnover minimises costs, both intangible such as lost knowledge, and tangible such as training fees, recruitment fees and unproductive hours.

A solid culture helps companies attract and retain employees.

A solid, attractive company culture does more than attract top talent, while encouraging existing employees to stay on.  Recruitment also is quicker and easier when job seekers are eager to work at a company they already identify with.

Human Resources, managers and senior executives play an important role in defining, creating, promoting and maintaining the company’s brand, or personality, so it is key that they work together to ensure a better, stronger company culture.

As a leading online recruitment portal, Careers24 is invested in the growth of both the HR industry and in empowering job seekers. This is why we’ve partnered with the HR Summit and Awards again in 2016.

“The event provides a platform for discussion and understanding of the industry challenges, as well as the solutions, is what excited us about becoming a headline sponsor and we look forward to being part of this event” says Marc Privett, General Manager of Careers24.

Find out more here: http://futureofhr.co.za/