Here’s how to refine your target audience and create a job ad which encourages only the most relevantly skilled job seekers to apply...
As a recruiter or talent acquisition manager hiring a new team member, you’ll know that spending hours sorting through unsuitable applications is an unfortunate side effect of publicly advertising for a new position.
Thanks to years of experience in the advertising business Careers24 knows which ads work best to attract only the most suitable candidates. Here’s how to refine your target audience and create a job ad which encourages only the most relevant skilled job seekers to apply:
1. Create an advert which includes a catchy but clear job title and job description. This is where you will attract a wide range of job seekers, so be sure to be unambiguous in the job title and description of the position so as to begin to narrow the field at this point already.
Do this: Experienced Senior Sales Manager
Not This: Wanted! Sales Manager! Apply Today!
Example:
Do this:
To be considered, applicants must have the following qualifications and skills: Degree in Marketing and Sales, Diploma in Financial Management, 10 years experience at an international financial firm, 5 years experience managing a team of 4 sales people.
Not This:
Are you good with people? Can you balance the books? Have you worked with an international company? We need you! Apply today!5. Add a strong call to action by compelling candidates to apply immediately. Careers24 makes it easy for suitable candidates to apply, improving your chances of receiving a variety of suitable applications.
Follow these tips and you’ll be sure to see a reduction in unsuitable candidates, saving you time to spend on growing a great candidate base instead. Do you have vacancies to fill? Post your job(s) now by following this link - http://www.careers24.com/post-a-job/
Top Tip: Use the Careers24 Questionnaire to define important questions by which to filter candidates. We highly recommend the addition of questionnaire to every ad so that you receive applications only from qualified applicants.
- Elizabeth Mamacos