You are changing overtime, and these 5 signs indicate whether it might be time to change your brand as well.
Just like Miley Cyrus who left Hannah Montana behind her, sometimes it’s time for you to move on as well. If you want to stay relevant in today’s highly competitive market, you have to make sure that you are perceived in the right way.
You are changing overtime, and these 5 signs indicate whether it might be time to change your brand as well.
1. Your brand doesn’t reflect who you are
Your brand should reflect who you are today, not who you were a few years ago. You should feel proud when you are talking about it or when you are handing out your business cards. If it feels like you don’t really have an identity as a brand or you lost it somewhere along the way, you need to rethink your values and incorporate them into your brand strategy.
Read: Why reinventing your style is good for your career
2. You’re attracting a different audience
Just like your consumers’ taste, trends change overtime. And so should you. If you aren’t attracting the people you want to attract or if you notice that you are attracting a whole new audience you didn’t expect, it’s time to rebrand accordingly. You will need to adjust your brand reputation in order to successfully connect with your target audience. Even if you want to keep your current loyal customers, you will have to evolve and grow with them to stay relevant.
3. You’re failing to differentiate from the competition
You might be offering something unique to the world, but if it looks like you are just one of the many brands that offer the same thing, your product will get lost in the crowd. Your brand needs to be showcased as a one of a kind, unique brand. You need to separate yourself from the rest of the market. If you come over as too generic, it’s likely that you’ll lose customers because of it.
4. Your brand isn’t visually appealing
You need to think about the visual attractiveness of you brand as if it were a haircut. If yours looks sloppy, worn out, cheap or like it has come straight out of the 90s, you need a new one. To stand out in the market you need to look fresh, modern and flexible. You need to be eye-catching so people will remember you when they need something. The redesign of your website, portfolio layout or your logo can do wonders.
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5. Your story isn’t relevant anymore
What is your brand bringing to the table? If people are confused about this, or if your story is completely outdated, it’s time to rebrand. Customers love creating personal connections with a brand. If you tell a meaningful story, people will be encouraged to engage with you. To stay interesting you need to keep up with the changes in the market. And sometimes this might mean taking some courses.
The only other thing to remember before considering rebranding is as the saying goes: if it ain’t broke don’t fix it. If you can’t identify a real reason to do it, you don’t need it yet and you better postpone the idea. But be sure to revisit the ‘whether to rebrand’ question again and reassess the situation.
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