Marketing is one of the fastest growing sectors in the world. There are always new roles popping up as a result of newer marketing techniques.

Marketing is one of the fastest growing sectors in the world. There are always new roles popping up as a result of newer marketing techniques. If you’re thinking of pursuing a career in the marketing, this one’s for you – we've listed seven of the fastest growing marketing sectors to consider if you’re looking for marketing career opportunities.

1. Social Media Marketing Specialist

Social Media has taken off in the last few years, and with it constantly evolving, this profession won’t be going anywhere, anytime soon. To be a Social Media Specialist, you must consider two things:

• Should you specialise in social media sites? Many businesses use Facebook, Twitter, Pinterest, Instagram and Google+ to increase brand awareness. 


• Or should you become a strategist who works in PR? These people review and monitor their company’s communication campaigns. They know what will work and won’t work. Although they aren't involved in the implementation thereof, they’re very closely connected to the campaigns and providing feedback.

2. Online brand manager

Online brand managers build a brand’s personality. They identify the most effective channels to market their brand and communicate what works and what doesn't work. It’s a brand manager’s job to establish and grow a brand by engaging with their audience through creative and strategic measures. 

Interested in a career change? Further study can improve your chances of landing one of these exciting positions.  A number of local institutions offer affordable training in subjects such as Digital Marketing and User Experience Design which you can do in your spare time. You'll improve your CV, make yourself a more attractive candidate and improve your earning potential... what's not to love? 

3. Mobile Marketers

Mobile is one of the fastest growing markets and businesses want to make it big, they’ll have to invest in mobile marketing. A mobile marketer must know the behaviour of mobile users – how do users browse a website, what will make it appealing to them, how can they target people, how will they get users onto the site? These are the types of questions mobile marketers must be able to answer.

4. E-mail Campaign Strategists

Email campaigns are highly effective if the right person is on the job. Many companies neglect this aspect of their business even though it’s probably the most cost-effective way to generate leads. As an email strategist you will have to identify new campaign ideas to generate leads for your company.

5. UX Consultants

UX is short for “User Experience”, which is exactly what these professionals are responsible for. Should the text on the website be a button, placed in bullet form or perhaps in a different colour? A UX consultant must know what web users want and how to tailor the platform to suit their needs.

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