Find out everything you need to know about becoming a Marketing Manager.
Job Title – Marketing Manager
Description
A Marketing Manager promotes and sells a company's products and services to other businesses, merchants and institutions.
Typical Job Activities
Is thoroughly familiar with the products or services you are promoting as well as with their use
Knows the special needs of customers
Is responsible for recruiting, selecting, appointing and motivating marketing personnel
Knows and applies marketing techniques such as advertising and display, market research and identification of marketing opportunities
Works closely with the market researcher
Is responsible for the formation of marketing divisions and the assignment of authority and responsibility for marketing tasks
Does this sound like a career for you? Browse jobs in the marketing and media industry here.
Related Occupations
Business manager
Company secretary
Motel manager
Product developer
Purchase manager
Sales manager
Senior Certificate with matric exemption for a degree course
Compulsory subjects: Mathematics
Recommended subjects: Economics, Business Economics and Accounting
What natural skills and/or aptitudes do I need for this occupation?
Be a good communicator
Be pleasant and understanding
Present a good appearance
Get along well with people
Be honest and truthful
Be persuasive
Enjoy competition
Be acceptable to colleagues and subordinates
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Employment Opportunities
Moderate - high
Market Competitiveness
High
Income Potential
Moderate - high
Self-Employment Options
Moderate
International Employment Market
High
Possible Employers
Government
Big private companies
Medium or small Companies
Own small business: entrepreneurial opportunities in this field
Self-employed: contractor, consultant own practice, freelance
Browse companies hiring now.
Relevant Contact Details
Institute for Marketing Management
www.imm.co.za
SA Institute of Management
http://saim.co.za/
SA Marketing Research Association
http://www.samra.co.za/
Career Progress and Path
Further Studies in the specific career field
Further Studies in related fields
Experience in specific field
Work performance
Do presentations, seminars, publish articles, etc.
Own business
Possible Career Paths
Specialist career in the specific field
Management positions in the specific field
Management positions in related fields
General business management
Executive positions
Consultant / contractor / own practice / freelance
Own business
Employment Stability
Moderately stable
Reasons to consider this career
The job is ideal for becoming a general manager
I can make more money than the average person
I can determine my own income
I can progress in the business world
I can communicate and interact with people
