If you want to know more about the day-to-day life of a Creative Designer, Dan gives us a peek into his world.

He’s a Creative Director at a large creative PR agency. Dan shared his day with us so we could learn more about the life of a creative director…

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Dan started as a runner at an ad agency, but truly began his career after being invited to stay at the agency on a permanent basis. Dan has since changed industries and disciplines “a few times” and has also tried his own thing.

Here we leak some behind-the-scene shots…

The role of creative director is a complex one, with expectations ranging from choosing the best ways to represent a company’s identity, to recruiting and managing the creative process involved in outsourced design, film or event firms.

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Dan says “I love that I get to test out my ideas and help others try theirs out. The digital industry shifts so quickly we constantly have to adapt, and trying new things is a part of that.”

Creative Directors play an essential role in the marketing, creative, communications and digital departments of their agency. It's a people-oriented position and creative directors work with a number of professionals in different disciplines, from copywriters, graphic designers and web designers to account managers and brand managers on a daily basis.

There are a lot of meetings and plenty of travel too. A successful creative director must be great at juggling a lot of tasks at once.

Dan’s advice to aspiring Creative Directors is this: “I suppose I’d advise that anyone trying to get into this industry should study. I didn't, but I hear it's what all the kids are doing nowadays.” 

If you’d like to be featured in this Instagram series, send a mail to editor@careers24.com, telling us about yourself and your awesome job, and we’ll be in touch!