After completing his studies in drama, Renaldo started his career in media at his campus' radio station. Years later, he was headhunted for a position at Media24's CSI department.
Renaldo is a project manager for a digital school news network developed by Media24. We spoke to Renaldo about his career journey so that we could learn more about his career in the media industry.
Renaldo’s career in media kicked off in 2015 after he had graduated with his drama degree from the University of Stellenbosch. While he was doing his postgraduate in teaching, Renaldo was working as a radio DJ at his campus’ radio station. “After a 4-year stint at MFM 92.6, I decided to venture into digital media. I worked as a video reporter for Netwerk24, and simultaneously worked at SMILE 90.4 FM, a commercial radio station in Cape Town.” During this time, Renaldo says he was poached by Media24’s Group CSI Manager to work at WeCan24 as the company’s ambassador.
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“I jumped at the opportunity! WeCan24 is such an exciting brand and platform to work for,” Renaldo says. With experience in both broadcast and digital media, Renaldo says that working for WeCan24 turned out to be the perfect fit for him. “The best part if it all was that I would get to work on a project that truly makes a difference in young South Africans’ lives.”
A project manager is generally responsible for planning, budgeting, overseeing and documenting all the various aspects of a project. He/she works closely with top management to ensure that the scope and direction of each project is on schedule, as well as with other departments.
“My job entails everything from project management, digital journalism training, and campaign management to hosting a youth entertainment show which is co-produced in collaboration with WeCan24. The show is called #GONS and it is aired on VIA TV.
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“Since the beginning of this year, I have been hosting the Late Night Show which is broadcasted on CapeTalk on weekdays,” Renaldo explains.
When asked what he loves most about his job, Renaldo says he loves the endless opportunities that the ever-changing digital landscape offers. “No two days are ever the same! I work with such bright, young kids and I have the opportunity to introduce them to a career that I fall in love with every day.
I also work with an unbelievably skilled and passionate team, which makes the job that much more enjoyable,” he adds.
Renaldo’s top tips for someone who would like to get into his line of work:
1. It’s important to be multi-skilled, especially with the way media is going.
2. Build and maintain work relationships because people are very crucial in this job. How you treat them goes a long way.
3. Work hard. The harder you work the better you become. Practice your skill.
4. Keep a close eye on industry trends. Read, watch and consume media in all its forms.
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