I want to learn about careers as a Digital Marketer

Find out everything you need to know about becoming a Digital Marketer.

Job Title - Digital Marketer


A Digital Marketer develops, implements, tracks and optimizes our digital marketing campaigns across all digital channels.

Typical Job Activities

Plans and executes all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Designs, builds and maintains our social media presence
Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identifies trends and insights, and optimize spend and performance based on the insights
Brainstorms new and creative growth strategies
Plans, executes, and measures experiments and conversion tests
Collaborates with internal teams to create landing pages and optimize user experience
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instruments conversion points and optimize user funnels
Collaborates with agencies and other vendor partners
Evaluates emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Does this sound like a career for you? Browse jobs in the marketing and media industry here.

Related Occupations

Marketing manager
Marketing systems Analyst
Entry Level Assistant Marketing Manager (Retail Marketing)

Educational Requirements

BS/MS degree in marketing or a related field

Compulsory subjects: None
Recommended subjects: None

What natural skills and/or aptitudes do I need for this occupation?

Have proven working experience in digital marketing
Be able to demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Have experience in optimising landing pages and user funnels
Have experience with A/B and multivariate experiments
Have solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Have working knowledge of ad serving tools (e.g., DART, Atlas)
Have experience in setting up and optimising Google Adwords campaigns
Have working knowledge of HTML, CSS, and JavaScript development and constraints
Have strong analytical skills and data-driven thinking
Be up-to-date with the latest trends and best practices in online marketing and measurement

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Employment Opportunities


Market Competitiveness


Income Potential


Self-Employment Option


International Employment Market


Possible Employers

Government - national, provincial and local councils and related organisations like universities
Big private companies
Medium or small Companies
Own small business: Entrepreneurial opportunities in this field
Self-employed: Contractor, consultant, own practice, freelance

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Relevant Contact Details

Blue Magnet


Red and Yellow

Vega School of Brand Leadership


Brand School

Career Progress and Path

Further studies in related fields
Experience in specific field
Work performance

Experience in related fields

Do presentations, seminars, publish articles, etc?
General management studies
Possible Career Paths
Specialist career in the specific field
Management positions in the specific field
Management positions in related fields
General business management
Consultant/ contractor/ own practice/ freelance
Own business

Employment Stability

Very stable

Reasons to consider this career

A job in government
A job in private companies
To start my own business
A stable job
To work with technology
To learn new things
To face intellectual challenges
To work flexible hours
To work internationally
To focus on a specific field
To apply my special skills